Kat Hannaford is an experienced Strategy Director currently at We Are Social since May 2022, collaborating with notable clients such as Kellogg's, Audi, McCain, Woolmark, and Tinder. Previously, Kat led strategy at VaynerMedia London for Kraft Heinz and Natura &Co, and also held freelance roles at Adjust Your Set and OLIVER Agency, developing brand strategies and overseeing integrated campaign pitches. Other significant positions include consulting for The National Lottery, managing a multi-million-pound media budget and stakeholder engagement, and strategizing for various clients, including Google Nest and Durex, at Just So and other agencies. Kat's diverse experience spans multiple sectors, consistently focusing on strategic direction, brand identity, and campaign development.