Sara Cobaugh

Sara Cobaugh is a seasoned marketing strategist with extensive experience in developing and implementing strategic initiatives across various industries. Currently serving as Senior Strategy Director at Bulletproof since July 2023, Cobaugh previously held key roles at Butchershop from September 2016 to May 2023, including Vice President of Strategy, where significant contributions were made to building a multi-disciplinary strategy team and managing client projects for notable brands such as Nike, Mountain Hardwear, and Oculus VR. Earlier experience includes senior strategist positions at Pitch and freelance strategy work, along with a foundational role at McKinney, where engagement spanned from account planning to client presentations. Cobaugh's educational background includes a Master’s degree in Mass Communications with a focus on Communications Strategy from Virginia Commonwealth University and a Bachelor’s degree in Media Arts & Design from James Madison University.