Lars O. Zirpins

Lars O. Zirpins is an accomplished marketing executive with extensive experience in leading roles within prominent companies. As Chief Marketing Officer at Weleda AG, Lars oversees the company's marketing strategies. Previously, Lars held multiple positions at Beiersdorf, including NIVEA Innovation Executive and Marketing Development Director, Global NIVEA Masterbrand Director, and Global NIVEA Intelligence & Capabilities Director. Additional roles at Beiersdorf included Global Innovation Project Leader and Global NIVEA Marketing Manager for Shower & Bath, as well as NIVEA Marketing Manager for Italy. Lars also served as Director of Marketing & Technical Development for Bath & Wellness at Villeroy & Boch. Lars holds a Diplom Kaufmann degree in Marketing from the University of Hamburg and attended the University of Surrey in September 1992.