Heidi Covarrubias

Heidi Covarrubias, PhD, serves as the Vice President of Strategy & Delivery at Wellby Financial and operates as a Consultant at Covarrubias Consulting. Prior to these roles, Heidi held multiple directorial positions at USAA, including Director of Strategic Change, Director of Strategic Communications, and Director of Organizational Culture. Education includes a Doctor of Philosophy (Ph.D.) in Industrial and Organizational Psychology from Grand Canyon University, expected in 2024, and a Master of Business Administration (M.B.A.) in Management from Saint Leo University, earned in 2004.