Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods.   We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!

Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.

Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Food & Beverage

Manufacturing

Retail

Wells Enterprises

Liam Killeen

Cassandra Ludwig

Joe Felipe

James W. Reynolds

Mark Meyer

Bill Mick

Ryan Schaap

Ken Reuter

Isabella Chia

Cindy Koch

Aldo Perez - Sandi

The Marketing and Brand Management team at Wells Enterprises is responsible for developing and executing strategies that enhance brand visibility and drive consumer engagement for iconic products like Blue Bunny® and Bomb Pop®. This includes overseeing brand positioning, managing creative design, conducting consumer and shopper insights research, and coordinating promotional activities across various channels. Through collaboration and innovation, the team aims to strengthen brand loyalty and expand market share in the competitive frozen treat industry.

Marketing and Brand Management

Sales and Business Development

Operations and Supply Chain

Marketing and Brand Management

About

Team members

Other teams at Wells Enterprises

Sales and Business Development

Operations and Supply Chain