Asya Paloni is an experienced professional currently serving as the VP of Strategy and Head of Product Strategy at Welltory since November 2016. In this role, Asya has successfully led the development and execution of core features aimed at enhancing user health and customer satisfaction, achieving a significant boost in payment conversions and annual revenue through innovative monetization mechanics and improved product designs. Asya's previous positions include being a Product Manager for User Health, where personalized content creation drove user engagement, and a localization expert who facilitated the company's successful entry into the US market. With a background as Founder and Translator at NS Translations, Asya managed a team providing translation services to notable clients. Earlier experience includes working as Editor In Chief at PlanetPass and as a Research Analyst at Westlake Asset Management. Asya holds a Bachelor of Arts in Chinese Language and Economics from Middlebury College.