In 1946, Westmoor Mfg. Co. was founded on the principles of individuality, intelligence, and style. These values, set forth by two German immigrants, quickly intermingled with the designs, passion, and marketing put forth by the brothers and the employees they welcomed into the company like family. Today, Westmoor Mfg. Co. prides and builds itself upon these same family values that permeate throughout the company’s four successful apparel brands. 

Ernest and Martin Hochster began their journey with a stroke of both luck and genius when they added pearl snaps to their popular “Gambler” shirts. This small detail quickly became the trademark of their first brand – Panhandle Slim. Panhandle Slim, now simply shortened to Panhandle, still honors its authentic cowboy inspiration through its small but impactful style details, western prints, and supreme fit. The brand features cool, comfortable shirts and outerwear for both men and women, embracing styles that transition easily from a day on the ranch to a night of line dancing.

In the 21st century, a new generation of Westmoor Mfg. Co. arrived, once again providing a fresh take on apparel while diversifying the company’s brand portfolio. New labels Rock and Roll Denim and Rock and Roll Cowgirl were introduced, presenting western apparel and denim with a fashion flare that was undeniably enticing. The clothing features the details those living the Western lifestyle know and love while pushing the boundaries with new prints, stylized embroidery, and modern trends.  Through these brands the company has continued to pursue its love of fashion, persistently and consistently designing and creating stylish, high-quality merchandise.

Designed in Texas, with American values.

Apparel & Fashion

Westmoor Manufacturing

Jeffrey Hochster

Kristie Penny

Jacqueline Dulgar

Deidre Durrschmidt

Tracey Austin-Ivy

Kristian Castro

Jill Patrick

Jill Cope

Sara Agredo

Mayra Yanez

Kinzie Snell

Alice Fuller

Allison Richey

Adria Brittain

Cassie Partridge

Magali Castaneda

Michael Kelly

Codi Lamb

The Design Team at Westmoor Manufacturing is responsible for creating innovative and stylish apparel that embodies the company's core values of individuality and quality. This collaborative group of designers and technical specialists focuses on crafting unique collections for each of the brand’s labels, blending traditional Western aesthetics with modern fashion trends. They work closely together to develop designs that enhance fit, functionality, and visual appeal, ensuring that every piece reflects the authentic spirit of the Western lifestyle while appealing to contemporary consumers.

Design Team

Marketing Team

Design Team

About

Team members

Other teams at Westmoor Manufacturing

Marketing Team