What’s Trending is an online news hub that features a curated selection of viral and shareable media content from YouTube and the rest of the web. Each 20-minute daily television-quality episode is hosted by Shira Lazar, named “Most Powerful Women in Tech 2011” by Fast Company, and IAWTV winner and Webby nominee for best online host. Thechannel brings together a of the biggest influencers on YouTube, like Shay Carl, Shane Dawson, and iJustine with the big celebrities such as Richard Branson, will.i.am, Common, and many others. It combines elements of traditional talk formats, from live musical performances to creative packages and segments with guests, with interactivity through Google+ Hangouts and YouTube’s live chat.What's Trending was founded by Shira Lazar in 2011 and is based in Los Angeles, California.

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