Daren MacDonald

Daren MacDonald, MBA, currently serves as the General Manager of Operations at Whisha, overseeing production and delivery of craft coffee to major grocery retailers in Northern California. Concurrently, Daren hosts "The Rabbit Hole" on KPCA 103.3 FM, where music is explored for its memory-evoking power. Previous experience includes a role as General Manager at chrisad, where operational efficiency and profitability were key focuses, alongside positions as Production Manager and Account Manager. Daren has also contributed to academia as an Adjunct Professor at the University of Rhode Island. Earlier career highlights include brand management at Rhode Island Natural History Survey and operational oversight in the specialty coffee sector at Tazza. Daren holds an MBA in Marketing and a B.A. in Communication Studies from the University of Rhode Island.