Philip B. is a Principal User Experience (UX) Researcher at Whole Foods Market, focusing on enhancing the shopping experience for Amazon Fresh and Whole Foods. Previous experience includes working at Meta as a UX Researcher in Virtual Reality, where Philip contributed to AI Assistant product strategy, and at IBM, where Philip supported multiple design teams in cloud infrastructure through user testing. Early career roles include teaching assistance and student counseling at academic institutions, along with internships in virtual reality engagement at Samsung Electronics. Philip holds a Master of Science in Human Computer Interaction/design from Indiana University Bloomington and a Bachelor of Science in Cognitive Science from the University of California, Santa Cruz. Further education includes participation in the Stagen Leadership Academy.
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