Sabrina Salvador

Insight & Format Lead at WHSmith

Sabrina Salvador is an accomplished professional with extensive experience in insights and market research. Currently serving as the Insight & Format Lead at WHSmith since August 2022, Sabrina previously held key roles including Insight Manager at Harrods and Group Senior Insight Manager at Hachette UK, where significant achievements included pioneering innovative research projects and launching insights initiatives across international markets. Prior roles at Ipsos ASI and Numsight involved managing multi-country brand tracking and conducting extensive surveys for leading brands. With a strong educational background in Marketing and Services Marketing from Grenoble Ecole de Management, Sabrina has demonstrated expertise in consumer understanding, data analytics, and strategic sales.

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