Chris Sweeney

Chris Sweeney is a seasoned professional with extensive experience in customer insight and marketing strategy. Currently serving as Head of Customer Insight at Wickes since June 2015, Chris previously held various senior management positions at Tesco PLC from January 2005 to May 2015, focusing on price strategy, trade planning, and space strategy. Key achievements include enhancing customer loyalty measures and developing customer segmentation frameworks. Prior experience includes roles at Sainsbury's and PricewaterhouseCoopers, focusing on insight analysis and audit services. Chris holds a Bachelor of Science degree in Mathematics and Statistics from Newcastle University.