Kira Nielander Heinen

Kira Nielander Heinen has extensive experience in marketing and e-commerce, currently serving as the D2C Marketing Manager for Team Sports at Wilson Sporting Goods Co. since July 2021, where responsibilities include leading Direct-to-Consumer initiatives and overseeing brand storytelling in key sports categories. Prior to this role, Kira held positions at The Kraft Heinz Company, focusing on eCommerce marketing strategy and managing gourmet nut brands, as well as positions at Newell Brands and Under Armour that involved brand management and marketing operations. Kira began a career in marketing as an intern at EvoShield and has a Bachelor's degree in Marketing, International Business, and Spanish from the University of Georgia's Terry College of Business.