Erica Rådling

Erica Radol is a skilled commerce writer currently working for Paramount as part of the Entertainment Tonight team since March 2024, where responsibilities include writing and editing shoppable lifestyle content focused on beauty, fashion, home, and celebrity trends. Previously, Erica was a freelance writer for Well+Good from March 2023 to January 2024, contributing to the beauty vertical by connecting with experts and writing reviews. From January 2020 to April 2023, Erica served as a staff writer at The Daily Beast, where the focus was on eco-conscious topics in beauty, fashion, home, and wellness, utilizing SEO best practices. Early experience includes a consultant role at Chelsea Classical Studio Fine Art Materials, enhancing marketing copy and launching a direct-to-consumer website, as well as managing operations at Eccella Corporation, contributing to significant company growth. Erica's career began as a marketing assistant at The Art Department Sets & Props LLC, executing client campaigns and event deliveries. Erica holds a Bachelor of Arts degree from Georgian Court University and a web certification from the New Jersey Institute of Technology.