Sara Anderson

Sara Anderson is a seasoned marketing professional with extensive experience in demand generation and marketing strategy across various organizations. Currently serving as a Board Member at Fertility Matters Canada since September 2023, Sara is dedicated to enhancing fertility support services and public policy initiatives. Recent roles include Marketing Strategist at WINFertility and Marketing Strategy Consultant at Kindbody, where Sara developed comprehensive marketing plans for enterprise benefits. Prior positions encompass Head of Marketing at Origin, where Sara established the marketing function focused on financial wellness, and the Head of Demand Generation at Carrot Fertility, driving global fertility solutions. With a strong background in performance marketing and strategic execution, Sara has also held senior marketing positions at Cleo, Redbooth, and AeroFS, consistently achieving growth and awareness in competitive markets.