Kelley Groves

Kelley Groves is an accomplished analytics strategist with extensive experience in data analysis and business planning, currently working at Optimal since August 2022. Prior roles include analytics specialist at Effective Spend and assistant manager at lululemon, where Kelley successfully implemented data-driven sales strategies that achieved high conversion rates and optimized labor management. Kelley also served as a visual merchandising lead, enhancing product performance and customer satisfaction through strategic analysis and team coaching. Earlier experience includes consultancy at KCIC, leadership roles in university activities, and competitive participation as a Division I field hockey athlete. Kelley holds a Bachelor of Arts in Business Administration with a focus on Marketing and Finance from the University of Richmond.