Michaela Waechter is an experienced marketing and product management professional with a strong background in B2B and consumer markets. Currently serving as Marketing Manager at wohnvoll AG since 2024, Michaela previously held roles such as Senior Product Manager at Cansativa Group, where responsibilities included managing and developing a B2B online marketplace. Prior experience includes a position as Marketing Manager for B2B at Brødrene Hartmann A/S, where Michaela spearheaded marketing activities across Europe, and extensive tenure at Twentieth Century Fox as Senior Product Manager for GSA & BeNeLux, responsible for title planning and go-to-market strategies. Earlier experience as Brand Manager at Lorenz Bahlsen Snack-World involved product launches and market analysis. Michaela holds a Diplom-Kauffrau in Betriebswirtschaftslehre from the University of Münster and studied at the Università degli Studi di Messina.
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