Alessandra Marti is a seasoned professional with extensive experience in demand planning and sales analysis, currently serving as a Senior Demand Planner at Wolverine Worldwide since July 2018. This role involves close collaboration with various departments within the Saucony Brand to ensure forecast accuracy and balance market demand against supply and budget targets. Prior to this, Alessandra held positions including Sales Analyst at Vivienne Westwood, where responsibilities included supporting the Sales Department with forecasting and communication, and Wholesale and Customer Service Coordinator at Rupert Sanderson Shoes, focusing on managing international sales orders. Alessandra’s career began at MGID Inc. as a Marketing Assistant and includes a foundation in market research as a Freelance Market Researcher at Turnowsky LTD. Alessandra holds a Master’s Degree in Marketing and Business Management and a Bachelor’s Degree in Business Economics from LUISS Guido Carli University.
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