Michael Schofield

Michael Schofield is an experienced leader in the retail and digital sectors, currently serving as Head of Group Smart Stores at Woolworths Group since August 2019, where responsibilities include developing a transformational Smart Store strategy focused on enhancing customer experience and operational efficiency. Previously, Michael held the position of Chief Information & Digital Officer at Craveable Brands, overseeing digital innovation for renowned brands such as Red Rooster and Oporto. Michael's extensive career includes various roles at McDonald's, culminating as Director of IT Services for Australia, New Zealand, and Pacific Islands, where contributions significantly improved restaurant operations. Academic qualifications include a Master’s Degree in Management from the University of Newcastle and completion of an Executive Development Course at Macquarie Graduate School of Management, alongside participation in a corporate learning program at Harvard Business School.