Cristina Rodrigues

Cristina Rodrigues is an accomplished Marketing Manager and Senior Visual Merchandiser with extensive experience in defining global business strategies and financial objectives across various industries. Since January 2005, Cristina has held key roles, including Chief Expert VM at WorldSkills International, where responsibilities include preparing competition tests and evaluation criteria. As a Marketing Manager trainer and VM trainer at IEFP, alongside previous roles at IKEA Group and dental clinics, expertise spans across implementing marketing campaigns, training teams, and enhancing brand awareness through effective visual merchandising. Cristina holds a Licenciatura in Gestão de Marketing from IPAM and has completed various specialized courses in visual merchandising and media coaching, further bolstering expertise in the marketing field.