Victoria Davitaia

Victoria Davitaia currently serves as the Head of Analytics & Research Department at X5 Group, focusing on internal client analytics and market research since April 2023. Prior to this role, Victoria was the Retail Industry Lead at GfK Rus for a decade, collaborating with FMCG multinational and local producers and retailers. Earlier professional experience includes positions at The Nielsen Company as an Account Executive, and at Business Analytica as a Senior Client Service Manager. Beginning a career in advertising, Victoria worked as an Advertising Manager at Geyzer, where responsibilities included media planning and market research. Victoria has a degree in Advertising and Commerce from Orel State Institute of Economy and Commerce and furthered education with a certification in Socionics from the School of Applied Socionics and a degree from the University of Oxford.