Alicia Marchand

Alicia Marchand has extensive experience in B2B client management and digital strategy. Currently serving as a responsa at Xelya since May 2018, Alicia specializes in portfolio management, client loyalty, strategic consulting, and project tracking while overseeing product improvement and contract negotiations. Prior experience includes a role as Customer Success Manager at Zenchef, focusing on SaaS web marketing, where Alicia led market expansion efforts in Spain and managed a significant portfolio of clients. Additionally, a background as Directrice Adjointe en Alternance at Auchan Retail involved operational marketing and sales strategy implementation. Early career as Chef de Projet Junior at LITTLE BUDDHA brand design provided project management and client interface experience. Academic qualifications include a Master 2 in International Business from MBS School of Business and a Master 1 from Shanghai University of Finance and Economics.