Candyce Hedlund

Candyce Hedlund, MBA, is an accomplished marketing professional with extensive experience across various industries. Currently serving as Director of Marketing for Xero Shoes since 2024, Candyce previously held the position of Senior Manager of Global Brand Marketing at Altra Running, where successful product launches significantly boosted revenue. A former Senior Marketing Manager at Kelty, Candyce directed strategic marketing across multiple outdoor performance brands and led a successful rebranding of Sierra Designs. Earlier roles include Communications Manager at Einstein Noah Restaurant Group, where Candyce executed digital and social strategies, and Director of Marketing & Public Relations at Texas de Brazil, where media negotiation and event management were key responsibilities. Educational credentials include an MBA in Marketing from Regis University and a BBA in Marketing with an International Emphasis from Texas Christian University.