Xoju is an ultra-premium Korean spirit (40% ABV) made from the finest hand-picked apples, double distilled in charente-copper, and aged in porcelain. It’s the first of its kind. An embodiment of Korean culture, then and now.

Soju has been the #1 selling spirit in the world over the past two decades. Yet they have been predominantly distributed in Koreatowns (i.e. kbbq restaurants) and consumed in the affordable 13-24% ABV form of soju. Xoju is here to redefine what a Korean spirit is by bringing a top shelf, 40% ABV product to a western world, where there is zero representation of eastern spirits in liquor.

Our mission is to bring Eastern representation in liquor to the West, celebrate the legacy of our heritage, and bridge the gap in both cultures. We're led by former founders, creatives and media personalities and backed by a stellar group of angels, strategics and operators.

Xoju

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