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Sonia García Vilas

Managing Director at XR Extreme Reach

Sonia García Vilas is an accomplished professional with extensive experience in the advertising and creative logistics industries. Currently serving as Managing Director at Extreme Reach since June 2021, Sonia leads efforts in providing an all-in-one platform for omnichannel campaign activation. Prior to this role, Sonia held the position of Managing Director at Adstream from August 2009 to June 2021, managing digital advertising workflows and asset management for a global clientele. Previous positions include Country Manager at IMD plc, Head of Office & Business Development at Getty Images, and Key Account Manager roles at Global Adventures S.L. and Monster.com. Sonia holds a Bachelor of Business Administration from the Université de Neuchâtel and furthered education at INSEAD and Universidad Autónoma de Madrid.

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