James Middup

James Middup is a seasoned professional in the automotive industry, currently serving as Prototype Launch Manager and previously as Pre-Production Build Manager for YASA since August 2016. In these roles, James has played a crucial part in launching the YASA/Mercedes prototype build facility and overseeing operational delivery for multiple Mercedes product variants. As Production Manager, James managed a build team of 45 and guided production for high-end clients like Ferrari. With a background in development engineering, James has led teams focused on motor technology advancements and return investigations. Prior experience includes roles as a Supercar Instructor and multiple development engineering positions. James holds a Bachelor’s Degree in Mechanical Engineering from Loughborough University, completed in 2016.