Fedor Ledenev

Fedor Ledenev is a seasoned marketing professional with extensive experience in various managerial roles across multiple industries. Currently serving as Global Marketing Manager at Yealands Wine Group since November 2024, Fedor previously held the position of Trade Marketing and Program Manager at BAT, focusing on retail activation and product launches in New Zealand. Fedor's background includes notable roles at Nestlé and Nestlé Purina PetCare, with expertise in brand management and shopper activation. Additional experience includes positions at JUUL Labs, Samsung New Zealand, and a consulting role at Sliday, complemented by academic supervision at AUT University. Fedor's educational credentials encompass a Graduate Diploma in Business with a marketing major, a Certificate in Digital Marketing, and specialized training in production and project management.