Samantha Rivera

Samantha Rivera serves as the Associate Director of National Alumni Communications at Year Up since February 2015, where notable achievements include a 25% increase in alumni engagement through an integrated communications strategy and leading a team to achieve a 50% rise in participation in the annual alumni engagement campaign. Previous roles at Year Up include Communications Manager, where responsibilities encompassed managing communications initiatives and collaborating with cross-functional teams, and Events and Communication Specialist, overseeing vendor relationships that led to high satisfaction rates for events. As the Founder of Sam Studio Space since January 2022, Samantha specializes in brand identity curation for businesses. Additional experience includes roles at Hasbro supporting community volunteer efforts, an internship at Amica Mutual Insurance focusing on HR processes, and earlier positions at Korn Design and Youth Design.