Johanna Poch is an experienced marketing professional with a strong background in integrated marketing and brand strategy. Currently serving as Senior Manager of Integrated Marketing at YouTube, Johanna has held key positions including Director of Brand Marketing at IDEO and Integrated Marketing Manager at The North Face. Additional expertise includes roles such as Sr. Marketing Manager at IdeoU and Cross Channel Strategy at Google. Johanna's career also features experience as a Communications & Media Planning Director as an independent marketing consultant. An academic foundation in psychology includes a Master of Arts in Human Development and Organizational Psychology from Columbia University and a Bachelor of Arts in Psychology from Colgate University.