Justine Ryst

Justine Ryst is an accomplished professional with extensive experience in digital media and content partnerships, currently serving as Managing Director at YouTube France since July 2017, focusing on enhancing the local creative economy. Ryst has held various leadership roles, including Content Partnerships Director at YouTube, where the emphasis was on developing partnerships across Southern Europe with broadcasters and creators. Prior to YouTube, Ryst was Senior Director of Media Partnerships at Twitter, responsible for media industry engagement in France, and played a key role in establishing Twitter's French office. Ryst's earlier experience includes serving as Director of Digital & Diversification at Endemol France, managing multiple digital initiatives related to TV content, and held sales and marketing positions at K-mobile and Netsize. Ryst is also a board member at Compagnie du Mont-Blanc and a participant in ADEO's stakeholders committee. Ryst holds two Master's degrees in International Business and brand management from NEOMA Business School and Universidad de Belgrano.