Karissa Zigarovich

Karissa Zigarovich serves as the Global Head of Viewer Insights at YouTube since January 2018, overseeing key areas including YouTube, Shorts, Youth, Women, and Culture. Previous roles at YouTube include Global Head of Brand and Entertainment Insights and Global Head of Originals and Subscriptions Insights. Karissa is also a Sage Mentor for the Sage Mentorship program, supporting career development for Black+, Latinx/Hispanic+, and Indigenous+ Googlers. Prior experience includes serving as the Director of Consumer Insights at The Walt Disney Company and the Director of Strategic Insights at Paramount+. Karissa began their career at Publicis Groupe, progressing from Research Analyst to Senior Manager. Educational qualifications include a Master of Arts in Communication and Media Studies and dual Bachelor of Arts degrees in Psychology and Communication and Media Studies from West Virginia University.