Marketing and Product Development

The Marketing and Product Development team at Yum China focuses on creating innovative dining experiences and promoting the company’s brand across its diverse restaurant offerings. This team conducts market research to identify consumer trends, collaborates on product innovation, and develops effective marketing strategies to enhance brand presence and drive customer engagement for all subsidiary brands, including Little Sheep and Pizza Hut. Their efforts aim to ensure Yum China remains a leader in the competitive restaurant landscape while delivering delicious and appealing products to customers.