Rubén Heredia

Ru B. is an experienced CRM Business Analyst at Otis Elevator Co. since November 2019, specializing in managing complex CRM Dynamics projects through the SDLC, utilizing tools such as Azure DevOps, SQL, and PowerBI. Prior experience includes an internship at Valyant AI, focusing on system testing, data visualizations, and natural language processing, as well as serving as an ecommerce Business Analyst for the Academic Experimental Project - PetsGlory, where insights from customer data influenced marketing strategies. Additionally, Ru B. volunteered as External Communications Manager for Project Management Without Borders, overseeing marketing strategies, and worked as a Business Analyst at Pactic Media Concepts Pvt Ltd, generating significant leads and profits through targeted marketing efforts. Ru B. holds a Master's degree in Management Information Systems from the University of Colorado Denver.