Helene Sophie Højlund Rasmussen

Helene Sophie Højlund Rasmussen is an experienced eCommerce professional currently serving as the eCommerce Teamlead Nordics at Zalando since March 2022. In this role, Helene is responsible for planning and executing campaigns for the Nordic and Baltic markets, leading key sales events, and driving category performance while overseeing a team of five. Prior experience includes serving as Senior Country Manager for the Nordic Region at ABOUT YOU AG & Co. KG, where responsibilities included the launch and operational monitoring of online shops in Denmark, Finland, and Sweden. Helene has also held marketing roles at Coop i Danmark, overseeing projects related to sales communication, marketing campaigns, and event coordination, as well as gaining international experience with African Coffee Roasters in Kenya. Helene holds a master's degree in Business Administration and Communication from Copenhagen Business School and has a solid background in project management and marketing across various industries.