Nidhi Arya

Nidhi Arya is a seasoned product manager with extensive experience across multiple companies, currently holding the position of Senior Product Manager for the Loyalty & Membership Platform at Zalando since January 2019. Nidhi has successfully driven customer-led growth, achieving significant year-over-year improvements in customer acquisition and revenue. Prior to Zalando, Nidhi served as Product Manager at Adobe, where the focus was on developing marketing tech solutions including AI-driven models for lead scoring and real-time marketing. Earlier roles include Lead Business Analyst at Exeter India Pvt Ltd, where product vision was established for a Benefits Management System, and Business Consultant at Oracle India Pvt Ltd, contributing to the development of complex benefit management solutions. Nidhi's career commenced as a Test Engineer at Mind Tree Consulting Pvt Ltd, and educational qualifications include a Bachelor of Engineering in Computer Science from Kumaon Engineering College.