Gabriel Paiva

Gabriel Paiva is an experienced marketing professional with a strong focus on CRM and branding strategies, currently serving as a CRM Manager at Zapay since November 2024. Prior roles include Marketing Manager and CRM Manager at Juntos Somos Mais, where Gabriel led campaigns to enhance sales and user engagement for Triider and Habitissimo. With expertise in multi-channel marketing, team leadership, and strategic planning, Gabriel has successfully managed CRM teams across prominent companies including Trafilea, Dafiti Group, and Cabify, driving key initiatives in customer retention, data analysis, and performance optimization. Gabriel holds a Specialization in Business Management with a focus on Marketing from ESPM and a Bachelor's degree in Communication and Advertising from Universidade Federal de Goiás. Additionally, Gabriel completed an exchange program in Marketing and Entrepreneurship at York University.