Margaret Fetting, MBA, is a seasoned professional with extensive experience in channel marketing and strategy. Currently serving as Channel Strategy lead for North and Latin America at Zebra Technologies since March 2021, Margaret drives demand for Zebra products through strategic marketing initiatives. Previous roles include Sr. Manager of Channel Marketing at LG Electronics North America and various positions at Zebra Technologies, where Margaret successfully led teams to enhance demand generation through managed partners. Additional experience includes customer communications management at Direct Wines and a marketing manager role at Culligan International, where promotions and co-op program restructuring were key achievements. Margaret holds a Master of Business Administration in Marketing from Lake Forest Graduate School of Management and a Bachelor of Arts in Communications/Public Relations from the University of Wisconsin-Whitewater.