Safia Zouaoui

Safia Zouaoui is a seasoned design manager with extensive experience in user experience (UX) design and ergonomics. Currently serving as the design manager and lead UX designer/researcher at Zenika since August 2018, Safia manages the AYA Lyon team, focusing on customer experience and UX design. Prior roles include co-founding the national UX UI competency center at Enedis, where Safia contributed to incorporating user-centric practices in project design. Safia also has experience in academia as a teacher in ergonomics and UX design at Groupe INSEEC and has held senior consultancy positions in various firms, including WAX Interactive and Schneider Electric, providing ergonomic consultation and driving design projects. Safia holds a Master’s degree in ergonomics from Université Paris Cité and a Master's degree in cognitive psychology from Université Grenoble Alpes.