Rinu Samuel

Rinu Samuel is a seasoned professional in the e-commerce and cosmetics sectors, currently serving as Associate Director of the Beauty & Makeup Category at Zepto since November 2024, focusing on growth, strategy, and innovation in sell-side operations. Prior to this, Rinu held various roles at SUGAR Cosmetics, where responsibilities included enhancing the direct-to-consumer strategy and implementing data-driven marketing techniques as Growth Marketing Manager, as well as developing effective customer retention strategies as Customer Retention Manager. Rinu’s career also includes impactful positions at Toffee Ride, CRISIL Limited, and academic achievements from the Indian Institute of Management, Kozhikode, alongside additional qualifications in corporate law and professional brand management.