Hailey Rogers is a seasoned professional in digital media and communications with extensive experience in managing organizational branding and digital campaigns. Currently serving as the Director of Digital Media for Zeta Tau Alpha Fraternity since May 2014, Hailey oversees the fraternity's digital presence and manages various campaigns across social media, email, video, and web platforms. Prior roles at ZTA include Communication Manager, where responsibility included maintaining the organization's brand tone and acting as the lead videographer, and Marketing Coordinator, focusing on content creation for social media. Hailey's prior experience includes coordinating events and communications for the Greater Birmingham Humane Society and contributions to various publications such as Samford Crimson and About Town Magazine. Hailey holds a Bachelor of Arts in Journalism and Mass Communication with a concentration in Public Relations from Samford University.