Marnienke van der Maal

Marnienke van der Maal has extensive experience in research and media, currently serving as Research Director at ZIGT Strategy • Media • Performance • Create since January 2014, where responsibilities include setting up, guiding, and reporting on research regarding media and advertising effectiveness. Prior experience includes roles such as Project Manager for Blog & Research at YoungWorks, where Marnienke conducted both qualitative and quantitative research, as well as editorial responsibilities on the blog. Other relevant roles include serving as First Secretary for the Amsterdamse Studenten Ruitervereniging BLOK and internship positions at MeerRadio & MeerTelevisie and Kruidvat. Marnienke holds a Master's and Bachelor's degree in Communication Science from the University of Amsterdam, complemented by studies at Hogeschool Leiden.