Michael Fritz

Michael Fritz is a seasoned executive with extensive experience in the automotive and industrial equipment sectors. Currently serving as Senior Vice President and Group Managing Director at ZMS-Group since 2019, Fritz oversees multiple companies, including AAA, ATEC, ASC, and others in various industries such as travel, tourism, and retail. In addition, Fritz has held the position of Managing Director at Arabian Auto Agency in Saudi Arabia since 2016, where a strong focus is placed on commercial vehicles and equipment across 14 branches. Prior roles include General Manager for Bahrain, Oman, and Qatar at Al-Futtaim and Divisional Manager at Al-Futtaim Auto & Machinery Company, showcasing a robust background in managing operations across multiple regions.