Jennifer Samson

Jennifer Samson is an accomplished marketing professional with extensive experience in brand management and digital communications. Currently serving as the Brand Marketing Lead at Zouk since August 2023, Jennifer previously held the position of Brand Manager at SaffronStays, where successful initiatives included launching a premium collection of private villas and significantly increasing revenue through strategic marketing efforts. Prior roles include Assistant Manager for Digital Communications at Star India, contributing to organic social media campaigns for StarPlus, and achieving industry benchmarks for social content at HISTORY TV18. Jennifer’s marketing career began at Turner Broadcasting System, focusing on integrated promotions for HBO and Warner Bros, and includes experience as a Management Trainee at Hindustan Petroleum Corporation Limited, where an employee engagement program was developed. Jennifer holds an MBA in Marketing from Jankidevi Bajaj Institute of Management Studies and a BA in Economics from St. Xavier's College.