Yair Melamed

Yair Melamed is an accomplished professional in the gaming industry, currently serving as the Senior Vice President of Games at Zynga since October 2023. Prior to this role, Yair held the position of Chief Games Officer at Wildlife Studios from August 2021 to August 2023 and was a lecturer at Shenkar - Engineering, Design, Art. Yair spent a decade at Playtika, where responsibilities included Senior Vice President and General Manager of Caesars Slots, Vice President of Vegas Words, and Director of Product Management. Earlier career experiences include roles as a game developer and manager at Metatron Ltd. and Weiss Bar, where Yair co-founded and managed a successful team. Yair holds a degree in Computer Science with a focus on games development from Reichman University and a Bachelor of Science in Physics and Computer Science from Kiryat Haim High School. Expertise encompasses product management, game design, user experience, and monetization.