Azimar Mattar

Azimar Mattar possesses extensive experience in strategic planning and digital marketing, currently serving as the Associate Director of Strategic Planning at 2X since August 2023. Azimar has led demand generation and account-based marketing (ABM) programs across various industries, including SaaS and financial services, while also providing advisory support and establishing go-to-market strategies. Previous roles include Enterprise Banking Marketing Manager at AFFIN Group and content marketing positions at Maxis Business, where Azimar significantly contributed to award-winning campaigns. With a professional diploma in digital marketing and a bachelor’s degree in economics, Azimar's expertise encompasses campaign strategy, budget management, content development, and enhancing brand presence across multiple platforms.