Monica del Rio

Monica del Rio is a seasoned professional in strategy and branding, currently serving as a Senior Strategy Director at 160over90 since September 2024. Prior experience includes the role of Strategy Director at Something™ and Strategy Director for Northern Europe at VIRTUE Worldwide, where Monica developed global brand narratives for clients such as Yamaha Motors and Volkswagen R, designed culture playbooks for Johnnie Walker and Captain Morgan, and executed large-scale consumer campaigns for major brands like AbIn Bev and Diageo. Earlier roles included strategist positions at Bombay and Ogilvy & Mather México, focusing on brand positioning and consumer research. Monica holds a Bachelor in Industrial Design from Tecnológico de Monterrey and a postgraduate degree in Graphic and Structural Packaging Design from Elisava School of Design and Engineering.