Sarita Raghuvanshi

Sarita Raghuvanshi has extensive experience in marketing and events management. Sarita is the founder of 2Twelve, a marketing-focused company with a global presence. Sarita has also worked as a marketing consultant at Media Hermits and as an associate director at SpotDraft, where they focused on integrated marketing and global events, increasing event attendance by 25%. Sarita has held the position of Marketing Head in Asia at STANLEY Engineered Fastening, where they increased B2B engagement by 20% and social media impact by 35%. Prior to that, they were the Global Events Manager at Stanley Black & Decker, Inc., where they orchestrated demand generation through various events and campaigns. Sarita has also worked as a creative consultant at EvenFlow Experiences, providing event planning and communication strategies. Additionally, they have experience in social media strategy, personal branding, and writing on topics such as inclusion & diversity and women in tech.

Sarita Raghuvanshi pursued a Bachelor of Engineering (BE) degree from Dayananda Sagar Institutions. Sarita then completed a Doctor of Philosophy (PhD) in English Language and Literature from Christ University, Bangalore. Sarita also obtained additional certifications in Digital Marketing Foundations from LinkedIn and Image Consultancy from the Academy of Image Mastery. Recently, they attended the Indian School of Business for a program on Strategy Formulation and Execution.