Harshitha J P

Harshitha J P is a skilled media analyst with experience in implementing geo-based AB testing strategies at 3Q/DEPT, achieving an 18% increase in national lead volume. Proficient in advanced analytical techniques, Harshitha utilized polynomial regression models to enhance Return on Ad Spend (ROAS) by 10% and optimize ad spend. Prior experience includes conducting market research as a marketing associate at Halomine, Inc., and executing consumer behavior analysis during an internship at Trilliant. Harshitha began a career as a business development associate at Chemi Trade Corporation, successfully increasing sales revenue by 20%. Educational credentials include a Master of Engineering in Engineering Management from Cornell University and a Bachelor of Engineering in Electronics and Communication from RV College of Engineering.