Annabelle Frenkiel

Annabelle Frenkiel is an experienced marketing professional currently serving as Brand Marketing Manager at adidas since March 2024, following a successful tenure as Ecommerce & Digital Marketing Manager with the company. As the Founder, Creative Director, and CEO of Boogie Beans since October 2021, Annabelle has crafted a kids' clothing line that embraces the spirit of playful humor. Prior roles include Digital Product Manager at the Australian Football League and various digital project and account management positions at WeAreDigital and VBM, where significant achievements included enhancing eCommerce revenue for major clients like Cricket Australia and managing high-profile projects for organizations such as the NBA and ESPN. Annabelle holds a Bachelor of Commerce in Marketing/International Business from UNSW and a Certificate IV in Graphic Design from Shillington College.