Adam Dyba

Digital Marketing Strategy Director at 4finance

Adam Dyba has a diverse work experience in various roles within the digital marketing and technology industry. Adam co-founded LastWillow, a platform that allows users to record their final goodbyes and distribute them after their death. Prior to LastWillow, Adam held positions at 4finance, where they served as the Digital Marketing Strategy Director and Head of Programmatic, responsible for digital marketing strategy and programmatic buying in multiple countries. Adam was also a co-owner at YieldRiser and held roles at Adexon, IDMnet, Afilo Sp. z o.o., AdAction, and ClickAd Sp. z o.o., where they held various leadership positions involving business development, strategy, and management. Throughout their career, Adam has demonstrated expertise in internet marketing, consulting, and building and optimizing advertising networks.

Adam Dyba obtained a master's degree in Marketing and Management from Politechnika Lubelska, where they attended from 1992 to 1997. Prior to that, they completed three years of education at 3lo lublin, though no degree or field of study information is available for this period. Adam also holds additional certifications in Marketing Automation from SALESmanago, obtained in 2022, Machine Learning Foundations: A Case Study Approach from the University of Washington, obtained in 2018, and DoubleClick AdExchange Seller Fundamentals from Google, obtained in 2014.

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